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Talk with Santa

Privacy

What we keep, and why.

This service is run by PixelArc Ventures Ltd (company no. 16305788, England). We are the data controller.

What we collect

  • Your mobile number, verified by a text code. It is your account and the number Santa rings.
  • Your first name and email address, if you give them when you book or on your account page. We use them to send you the call's recording, Santa's notes and your receipts, and to say hello properly in those emails. We may also email you a reminder if you've a call you've paid for but not booked, or if you leave something in your basket while signed in (we keep your basket on your account so it's there on your other devices). Never more than one a day; every one has a link to stop them, or turn them off on your account page. No newsletters or marketing unless you ask.
  • Your delivery address, if you order something we post (the Christmas Eve Box, a letter from Santa or the magic key). Stripe collects it at checkout, and we use it only to post the box. We delete our copy by the end of January.
  • Texts to your verified mobile. After each call we send one text about that call: that Santa's notes or the recording are on your account, or that a call which didn't get through has been put back. They come from "TalkSanta", never between 8pm and 9am. If you tick "text me a reminder to book Santa's Christmas Eve call", we also send at most two texts a season about booking with Santa. Untick it on your account page whenever you like.
  • What you type about your child: first name, age, notes, and their wish. We never ask for a surname, address or school, and Santa is built not to ask either.
  • A recording and a short summary of paid calls, so you can download them. For a free call, we keep the summary, and the recording only if you choose to keep it (£1). Our voice provider deletes all call audio after 30 days, so a free call's recording you didn't keep is gone after that.
  • If you ring Santa's own number, the call isn't recorded. Our voice provider keeps a text transcript of the chat for 30 days so we can check Santa is behaving, then deletes it. We also keep a scrambled code made from the number you rang from, so we know whether you've already had this Christmas's free hello. We can't turn it back into your number, and we delete it in the new year.
  • Every morning we check how Santa did the day before. The text transcripts of his calls, booked calls and calls to his own number, are read by an AI model (Claude, made by Anthropic). It scores each call and flags anything that worries it, and the report comes to us. The report leaves out names and phone numbers, and Anthropic doesn't use the transcripts to train its models.
  • Payment details are handled by Stripe. We never see your card number.
  • Visits to this website, counted without cookies: the page, the site that sent you, and whether you're on a phone or a computer. We don't store your IP address. A code that changes every day lets us count visitors without recognising anyone from one day to the next. Kept for 90 days. If your browser sends Do Not Track, we don't count you at all.
  • When you create an account, which website or advert sent you here on that visit (for example "facebook" or "google"), so we know which adverts are worth paying for. It's kept with your account and nothing is stored on your device.
  • If you arrive through a friend's "give a friend a free call" link, which account sent you, so we can add the extra call to both accounts once Santa has rung. They never see your number and you never see theirs. The friend's six-character code is kept in your browser for 30 days, so it still counts if you come back later to book. That code and your sign-in are the only things this site stores on your device; the code holds nothing about you.

How it's used

To make the call you booked, to keep your account working, and to send you what you paid for. Santa's voice is generated by ElevenLabs and the call is placed over Twilio; both process the audio only to provide the call. What Santa says is written as he talks by an AI model (Claude, from Anthropic), through ElevenLabs, and Anthropic also reads the transcripts for our morning check on Santa. None of them may use what they process for anything else. We do not sell or share your information, and we do not use it for marketing unless you ask us to.

Consent for the call

By booking, you confirm you are the child's parent or guardian, and that you consent to the call and to it being recorded for you. Paid calls come with the recording. For a free call, you can keep the recording for £1; if you don't, it's deleted after 30 days. The call is made to your verified number only. Calls to Santa's own number aren't recorded; our voice provider keeps a text transcript of them for 30 days so we can check Santa behaved, then deletes it. We check every call's transcript, booked or not, for how Santa did and for anything about a child's safety.

Keeping and deleting

Your children's first names, ages, wish lists and Santa's short notes from each call stay on your account for as long as you keep it, so Santa can remember them next Christmas ("I think last year you asked for a bike"). You can edit or remove a child at any time from your account page, which removes Santa's notes about them too. Recordings are kept for 12 months after the call. To delete the whole account, email hello@pixelarcventures.co.uk from your account email or reply to any receipt, and we'll remove everything within 7 days. You can also ask for a copy of what we hold.